Design the layout, functionality and visual identity for the Blue Cross Blue Shield of Massachusetts(BCBS) 2012 Service Day microsite.
The task was to create a new promotional microsite that captures the level of passion and committment that BCBS holds within the community. With that in mind, I visioned delivering all of the content at once to the user. The solution was to develop an infinite scrollling layout that consisted of four pages each with a seperate background and content that changed while the user scrolls down the page.
This microsite features custom functionality such as related videos and imagery, ribbon style navigation, social media sharing and direct links to all service areas creating a helpful linking strategy and recognition for all users.